Many businesses struggle to present a professional image at all times. This happens not only on personal visits, but during phone conversations as well. When a call is placed on hold, several things can happen. If the caller is met with dead silence, he can grow frustrated with the wait, or may even think he's been disconnected. If the business is using a radio station for music-on-hold, there's no telling what the potential customer will hear; possibly even an advertisement for the business's competitor!
ECI has music-on-hold solutions that are compatible with most phone systems. Take advantage of the time your customers are on hold to promote your business; not someone elses.